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February 2015

MICHELIN moves to increase technology and value to farmers

Farmers purchasing Michelin premium agricultural tyres are the winners in an aggressive move recently announced by the NZ distributor of Michelin agricultural Tyres TRS Tyre and Wheel. Under a new pricing structure effective 1 March, the recommended retail price on most Michelin lines has been reduced to meet growing demand for the brand. Already the most popular brand in NZ on new tractors sold in NZ, TRS have been able to leverage this demand and a strong market position in replacement tyre sales to deliver even better value to NZ farmers.

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